Employer brand

Post-Recruitment Process and Employer Brand Impact in the FMCG Industry

The post-recruitment process and employer brand initiatives have seen drastic changes in recent years as businesses tempt and retain the best talent.  

Nearly all these changes have results in additional costs and management strategies but as the market continues to evolve, so are these costs and resource requirements.  

With a deep understanding of the unique challenges and opportunities within the FMCG sector, Signature is not just a recruitment agency, but a valuable partner for businesses seeking to navigate the complexities of talent acquisition in this fast-paced industry. That’s why we wanted to share our insights on the costs around post-recruitment and employer brand, as they are an integral part of the recruitment process, particularly in the FMCG industry.  

In this article, we’ll look at post-recruitment process and employer brand requirements in moder recruitment and how these have impacted costs.  


Professional Development and Upskilling: The importance of continuous learning and upskilling has become paramount in the post-recruitment phase. Investing in professional development has been crucial in retaining talent and enhancing employability, especially during career transitions. This shift has increased the costs associated with training and development but is essential for maintaining a competitive and skilled workforce​​. 

Challenges in Filling Skill Gaps: The FMCG sector has faced challenges in filling gaps in factories and production sites, impacting supply chains and distribution. The shortage of skilled labour has led to increased wage rates as businesses compete for a shrinking pool of workers, which in turn has raised the costs of recruitment and retention​​. 

Impact of Global Events on Recruitment Costs: The Russian invasion of Ukraine and the COVID-19 pandemic have had significant impacts on global supply chains, affecting recruitment costs. The disruption in the supply of essential commodities and the increase in energy prices have contributed to the rising costs of recruitment and operations in the FMCG industry​​. 

Technological Advancements in Recruitment: The adoption of digital tools and AI in recruitment has improved access to diverse talent and streamlined the recruitment process. However, the integration of these technologies has also contributed to the increased costs of recruitment and post-recruitment activities, such as training and onboarding​​​​. 

Employer Branding and Networking: The role of employer branding and networking in post-recruitment processes has become increasingly important. Building a strong network and investing in employer brand strategies have become essential in attracting and retaining talent, adding to the recruitment costs​​​​. 


The shift in post-recruitment strategies in the FMCG industry is largely due to the rapidly changing business environment, the need for skilled labour, technological advancements and global economic and political events.  

These changes have necessitated additional investments in training, development and employer branding efforts, subsequently increasing the overall associated costs. 

Moreover, the focus on diversity and inclusion, reskilling and upskilling of employees, and the integration of AI and digital tools in recruitment processes, have become essential in maintaining a competitive edge in the FMCG sector. These initiatives, while essential for long-term growth and sustainability, have immediate cost implications for businesses. 


Signature’s team of experts specialise in identifying and attracting top talent, understanding the nuances of the FMCG market and providing tailored recruitment solutions. 

Our deep industry knowledge and commitment to excellence have made us a trusted advisor for some of the most prominent names in the sector. By keeping a pulse on the latest industry trends, technological advancements and shifting market dynamics, Signature offers invaluable insights that help businesses adapt their recruitment strategies effectively. 

As the FMCG industry faces challenges such as skill gaps, technological disruptions and shifting consumer behaviours, Signature’s expertise become increasingly vital. Their ability to provide strategic guidance on post-recruitment processes, employer branding and talent retention strategies positions them as a leader in the field. With Signature’s expertise and guidance, businesses can navigate the complexities of the FMCG recruitment landscape with confidence and success. 

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