With remote interviews now commonplace, it’s vital to treat them with the same professionalism as in-person meetings. Especially for customer-facing roles like Sales & Marketing, the way you present yourself online is often the first impression you’ll give of how you’ll represent the company. So, how can you make sure that you’re not only prepared but stand out? Let’s break it down.

1. Dress and Groom Professionally

First things first – don’t fall into the trap of thinking an online interview is more casual. Dress as you would for an in-person meeting. Looking the part from head to toe boosts your confidence and keeps you mentally sharp. Take time to groom yourself properly; even thought it’s virtual, your appearance says a lot about how seriously you’re taking the opportunity.

2. Stage Your Interview Space

Your background and surroundings are as much a part of your presentation as what you wear. Make sure your interview space is clean, quiet, and free of distractions. A simple, uncluttered background will keep the focus on you. Lighting is crucial too – invest in a ring light or use natural light to ensure your face is well-lit and clear. Bad lighting or a cluttered background can make you look unprofessional and unprepared.

3. Camera and Setup

Proper camera placement is key. Position your camera at eye level so you’re not looking down at the interviewer or, worse, giving them and up-the-nose view! This helps maintain good virtual eye contact and mimics a real-life conversation. Also, make sure your device is stable- no shaky cameras.

4. Handle the Technical Aspects

A stable internet connection is non-negotiable. If possible, use a wired connection for better reliability. Test your camera and microphone before the interview to avoid any last minute glitches. It’s worth investing in a high-res webcam and a decent microphone if you’re interviewing regularly – this can significantly improve your professional image.

5. Engage Professionally

Even in a virtual setting, body language matters. Sit up straight, maintain eye contact by looking into the camera, and speak clearly. Small gestures can help emphasise your points, but keep them natural. Make sure to smile and show enthusiasm—it’s harder to convey energy through a screen, so you’ll need to be a bit more expressive to stand out.

6. Follow Up

Lastly, don’t forget to follow up. Send a brief thank-you email after the interview, reiterating your interest in the position. This leaves a lasting, positive impression and shows professionalism.

By paying attention to your setup, appearance, and engagement, you can ensure that your online interview runs smoothly and that you make a great impression. Remember, every detail counts when it comes to landing your next opportunity—even online.

Get in Touch!

If you would like more support in securing your next FMCG opportunity in Sales or Marketing, please get in touch with our team:

Manchester — 0161 274 9184

London — 0203 196 0896

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