Marketing roles in the FMCG and Consumer Goods industry call upon a host of different personality styles to deliver success. The full breadth of the marketing mix requires attributes ranging from creative through to analytical and our specialism provides a deep understanding of the different roles, and how varying skillsets contribute towards success in both the traditional and the digital landscape.
Only a comprehensive knowledge of the intersection between roles and personality styles can deliver the credibility with high-value candidates to get them bought into opportunities.
It's not just about understanding the attributes of candidates that drives successful recruitment though. As with anything, compromises are inevitable, so it's critical to understand the priorities of the hiring organisation to direct the search.
Smaller businesses will often require people who operate across the full mix, so it's important to understand the strategic direction of the marketing focus to align with the strengths of more generalist marketeers.
Alternatively, larger organisations may need people with big brand experience and budgets to match. But how would these candidates fair in an organisation where they have to be creative with minimal budget, and follow this up with all of the analytics to ensure the right ROI?
Ultimately, marketing is the very front end of the sales funnel. The right talent will flourish in the right environment, however, it's important to assess people’s commerciality, creativeness, project management skills, ability to interpret data, and stakeholder management to be able to find the right blend for a client's needs.